Losing Your Audience
I enjoy reading nonfiction and watching documentaries. But there are some books and videos I will avoid watching or stop watching, they are too upsetting to me. It won’t matter how important someone tells me the information I’d be gaining is or how artfully it is presented. There are award-winning films I have not watched because I know how they end; me feeling bad. Berate me all you like for sticking my head in the sand when I choose Glee over Blackfish, I’m still not watching it (read Death At SeaWorld, I get the picture).
When we lose our audience we effectively end the conversation. I’m not suggesting that people stop writing well-researched works of nonfiction or producing documentaries featuring behind-the-scenes information most of us are unaware of. I just can’t promise that I’ll want to read or see it.
If I am trying to teach a dog to do something I always consider whether or not they are willing to remain engaged in the conversation. They respond to my behavior with their behavior. For the most part dogs are pretty easy to wow with my conversational prowess, especially when the conversation includes food and play. When I do lose them it’s often because I’ve bored them or have made it an unpleasant enough exchange that they choose to opt out.
Good performers play to their audience and fearful dogs can be a tough one.